Building a digital transportation ecosystem

Adapting fast during a pandemic

Since we helped DSB with their app back in 2019 a lot has changed and the application has gone through several iterations. Especially during the peak of the Covid19 pandemic, the ministry of health quickly issued several initiatives to reduce spread, which meant that changes had to be made and implemented fast to accommodate and prioritise safety of traveling passengers. This meant initiatives such as proper distance and mandatory seat booking for all passengers, to ensure proper distance and generally limiting the potential spread of the virus.

In a post-lockdown landscape, some of the Covid19 features have been made obsolete and no longer feature in the app. In this update several new products and features have been added. Most notable of which is the ‘Commuter20’ (Pendler20), with this addition we try to accommodate a new post Covid19 week day in which more people work from home and therefore only commute a few days a week.

The latest update also features:

• A major overhaul of the design
• New tabs making purchasing tickets easier
• Easier seat selection
• Improved journey planning
• Loyalty bonus point system that can be exchanged to vouchers for food and drink at 7-eleven

Want to know more about the how the app came to be? Read the full case below

Making the journey easier

DSB wanted a new mobile app that would become the passengers’ favorite travel companion in Denmark. The mission was “to make the journey easier, personal and simple while bringing the customer and DSB closer together”. Some of the key needs to the project were:

• Ability for passengers to identify themselves, in order to receive more relevant journey guidance, tickets and pricing.
• A simpler navigation that would make it faster to buy tickets and allow easy ticket inspection.
• A much more flexible product and payment platform to support new products and new means of payments.
• Faster and more frequent releases of new features
• A more cost efficient and transparent system across the board, that makes it easier to maintain, support and extend

A mobile travel companion

We built a smart mobile travel companion based on user validated design sprints. The solution is focused on making it easier and more personal for passengers before, during and after their journey. The solution is:

• Centered around the user and the given travel context, including a simplified navigation
• Full integration of products, sales and traffic information
• A personal profile offering passengers a more intelligent solution

Key enablers

• Human centered and context driven UI
• A flexible, open and scalable platform with a seamless integration to DSB’s legacy systems
• A data-driven and extensible ecosystem to support new means of transportation, products and payment methods